Alexander & Baldwin


Roles

UX/UI Designer
Project Manager

Objective

Alexander & Baldwin is a real-estate investment trust (REIT) company. My task was to re-design their website based on their new branding and new positioning as a REIT company. Under a short timeline, I completed an overhaul of their website, as well as re-designing their 3rd party site-integrated pages. 

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The Low-down

Alexander & Baldwin underwent a re-branding and re-positioning, which meant they needed to re-design their website. In the span of 2 months, the re-branding and re-designing of the website were complete, along with two 3rd party integrations to display their investor profile and properties. Heavy user research was done for investors and property managers to find out where the many different ways their journey may happen. The end-result is a website that displays their commitment to Hawaii and their properties.